Microsoft is spending almost $80 million to $100 million on its ad campaigning to promote Bing. In a series of its ads, Microsoft is trying to show Google as a cluttered, irrelevant and confusing search engine. Even though the campaign doesn’t directly mention the name Google, but the target is pretty clear to all.


Bing’s ad campaign strategy


Microsoft is trying to center its campaign for the coming months on four major categories:



  • Travel

  • Shopping

  • Health

  • Local


Commercial spots are to be followed by online ad campaigns. Radio advertising will also be a part of the traditional advertising mix.


The second phase of Bing advertising


After Bing’s first TV commercial picked on Google for the collapse of the US economy, Bing’s advertizing has now entered its second phase.


Bing TV commercials are showcasing more dramatized versions of what it’s like when people interact with their friends, family and partners the way they do to a search engine. The ads would show how they get back responses that have the same words as their question, but nothing at all to do with what they asked.


The campaign develops a theme similar to the one Microsoft used in its earlier commercials directed at Apple.


Take a look at Bing’s recent TV spots. The ad calls today’s confusing and cluttered online search as “Search Overload Syndrome” and says Bing is the cure.


A few recent Bing commercials:


Commercial #1



Commercial #2



Commercial #3



Commercial #4


Two shots taken inside the plane before it crashed. Unbelievable! Photos taken inside the GOL B 437 aircraft that was involved in a mid air collision and crashed.....

A B437 had a mid air collision with the Embraer Legacy while cruising at 35,000 feet over South America. The Embraer Legacy, though seriously damaged with the winglet ripped off, managed to make a landing at a nearby airstrip in the midst of the Amazon jungle. The crew and passengers of the Embraer Legacy had no idea what they had hit. The B737
however crashed, killing all crew and passengers on board.

The two photos attached were apparently taken by one of the passengers in the B737, just after the collision and before the aircraft crashed. The photos were retrieved from the camera's memory stick. You will never get to see photos like this. In the first photo, there is a gaping hole in the fuselage through which you can see the tailplane and vertical fin of the aircraft. In the second photo, one of the passengers is being sucked out of the gaping hole.




These photos were found in a digital Casio Z750, amidst the remains in Serra do Cachimbo. Although the camera was destroyed, the Memory Stick was recovered. Investigating the serial number of the camera, the owner was identified as Paulo G. Muller, an actor of a theatre for children known in the outskirts of Porto Alegre. It can be imagined that he was standing during the impact with the Embraer Legacy and during the turbulence, he managed to take these photos, just seconds after the tail loss the aircraft plunged. So the camera was found near the cockpit. The structural stress probably ripped the engines away, diminishing the falling speed, protecting the electronic equipment but not unfortunately the victims. Paulo Muller leaves behind two daughters, Bruna and Beatriz.



Who hasn’t dreamed of sporting the Dick Tracy watch-phone since they were a kid? Can you imagine having your phone, text messaging, contacts, email, music, etc. all in the palm of err. . around your wrist? Dick can, and now so can the rest of us. The once far-fetched dream prototype, now a market-ready device, will be shipping out to Asia, the Middle East, Australia, and Latin America in July 2009. The United States should expect the detective-like gadget to arrive in ’09 as well.

With the smart phone market booming and new technologies being introduced every day, what do you think the next big thing is? Could the LG GD910 watch-phone give the likes of Apple’s iPhone and Blackberry’s Storm a run for their money? Who knows, in the years to come, with two free hands, you may be streaming video calls from your waterproof watch-phone.

Watch CNET Review of this Phone:


Check out the CNET Article for More Information
http://ces.cnet.com/8301-19167_1-10134418-100.html?tag=mncol;txt