Big Bazaar is going to give Clothes for Rent! Check it out! Will it work?

Even though consumer spending is heading south, aspirations are not!

Big Bazaar, in an attempt to redefine experience (and consumption) is mulling over an idea of renting clothes for occasion wear and sell second-hand clothes.

The initiative (details not yet out) will allow customers to hire high-end clothes, bags, jewellery and other accessories for a fraction of a price.

This is nothing new - there are quite a few services (mainly managed by local vendors); and Future group, if at all, they enter this space will be the first organized player to get into this space.

Target segment? Well, right from student crowd to middle class segment..to pretty much all kinds of segment that is into festival celebrations.

What do you think of this initiative? Will it fly in India?